Your competitors, your retailers, and your shoppers have changed. Isn’t it time to change your approach to trade promotion strategy?
A change from managing trade spend to managing trade effectiveness. From internally focused tools to technology that responds to actual shopper behavior. From focusing on what worked in the past to knowing what will work tomorrow. From the “sea of sameness” – of uniform and tired promotions – to promotions that surprise and delight.
Eversight changes the game. The Eversight AI and Experimentation platform automatically senses when promotions have “gone stale,” recommends promotions optimized for your trade strategy, and continuously monitors market dynamics to maximize ROI.
Smart Offer Bank and Market Sensing
The Eversight Smart Offer Bank senses what promotions are in market and uses AI to identify potentially higher-performing offers. It automatically kicks-off “micro-tests” of these alternative offers with real shoppers through digital platforms such as retailer load-to-card systems, mobile apps, online coupons and social. The result? Winning offers are identified in 7-10 days, so you can confidently activate more effective promotions in-store.
Recommendations and DashboardsHome in on the highest potential opportunities to optimize with Eversight Recommendations & Dashboards. Identify which promotional events at which retailers, channels and regions matter most. See which customer teams are effective at selling in Eversight recommendations. Measure impact of those optimized promotions via integrated POS and syndicated data feeds. Built-in recommendations “coach” users and provide the insights and sell-in materials to make faster decisions.
Guidelines leveraging AI
Move from vague trade guidance to specific recommendations you can activate by retailer, channel and region. Eversight’s AI based “Precision Promotion Guidelines” capability automatically generates guidelines based upon Smart Offer Bank testing. Automatically track compliance with market sensing data, to know which teams are performing within the recommended guidelines. Use Team Scorecard reports to identify and execute corrective actions.
While promotion optimization has historically focused on mass promotions, budgets are shifting to personalized trade to leverage new technologies and boost effectiveness. With Eversight you can vary individual elements of a promotion – the image, call to action, quantity, and discount depth – to find what resonates with a specific audience. Get the right offers to the right target audiences to drive growth versus subsidizing your base with mass promotions.