Better data. Better pricing.
“Eversight’s experiments show that there have been massive inaccuracies in previous methods of determining elasticities.”
Research proves experimentation is the only method for identifying TRUE elasticities and cross-elasticities in literature are overestimated!
Discover how Eversight’s solutions produce better elasticity data, better pricing decisions, and a better understanding of how your shoppers will react.
This report is based on research and analyses conducted by Robert L. Bray, Professor of Operations Management, Northwestern University’s Kellogg School of Management, Robert Evan Sanders, Assistant Professor of Marketing, The University of California, San Diego’s Rady School of Management, and Ionnis Stamatopoulos, Associate Professor of Operations Management, The University of Texas at Austin’s McCombs School of Business.