Rick is a proven software executive with over a dozen software products and two companies taken to a successful sale. Rick served as the CTO for Acosta and also led the Sales Effectiveness practice for Nielsen globally. The practice focused on using analytics to drive retail sales – from headquarters planning to in-store execution. Rick came to Nielsen through the acquisition of G4 Analytics in 2013. Rick founded G4 Analytics in 2001 to help companies embed analytics into their selling process. Prior to founding G4, Rick spent 20 years in technology services focused on business applications, and analytics.