Trusting the Data: Experimental Promotion Strategies from CPG Brands

Analyzing how winning CPGs respond to market changes

Look to any successful CPG brand in the market today and you’ll find an efficient revenue growth management (RGM) team working behind the scenes. This paper – a follow-up deep dive from our Market Analysis – dissects the experimental promotion strategies winning CPGs are executing today and shares the most actionable tips for RGM teams, from RGM teams.