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Webinars

On-Demand

  • Pandemic Pivots: What Was, What Is, What If - And What To Do Now

    Webinar Available On-Demand

    An experienced panel featuring Eversight VP of Customer Success Mike Bash and Senior CS Managers Jackie Shannon and Conor Finnegan explores observations and learnings from working closely with cutting-edge CPGs over the last 18 months.

    Don’t miss this intimate discussion with Eversight leaders as they unpack shopper trends, the new fundamentals of trade strategy, and next steps CPGs and retailers can (and should) take.

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  • Building A Programmatic Future: Trade Promotions & Shopper Marketing

    Webinar Available On-Demand

    This session explores the technologies and strategies that retailers are currently investing in to move the industry toward more efficient and effective digitally-enabled trade marketing, promotions, and shopper marketing programs.

    Jessica Blakely of Raley’s and David Moran and John Russo of Eversight outline their vision for the future of grocery trade marketing and the actions that are being taken today to ensure that vision is realized across the industry.

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  • Unlocking Transformative Value: Why A Holistic Guidance Program Is The Key To Explosive Value

    Webinar Available On-Demand

    Join Eversight SVP of Sales & Customer Success Kerry Farrell and VP of Customer Success Mike Bash as they unpack what a holistic guidance program looks like and how to build one, the explosive growth it can deliver for your business (like +23% sales lift!), and how you can leverage Eversight along the way.

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  • The New Age of Revenue Management in Retail: AI-Powered Experimentation for Price and Promotions

    Webinar Available On-Demand

    Eversight Co-founder and Chairman David Moran and VP of Pre-Sales and Account Management John Russo unpack Eversight’s automated, AI-powered approach to price and promotion optimization for brick and mortar retail and how cutting edge retailers are leveraging Eversight to drive results like 1-3% revenue growth and 2-5% profitability increases.

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  • Offer Innovation 101: Leveraging AI-Powered Experimentation to Optimize, Execute, and Track Promotions

    Webinar Available On-Demand

    Eversight Co-founder and Chairman David Moran and SVP of Sales and Customer Success Kerry Farrell unpack Eversight’s AI-powered, forward-looking approach to promotion optimization, how leading CPGs are leveraging Eversight to drive results like 10-25% improvements in sales volume, where the industry as a whole is headed, and what you can (and should) do right now.

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  • How Performance Management Capabilities Empower HQ and Field Teams to Execute on Strategic Insight to Capture Growth

    Webinar Available On-Demand

    This lively panel discusses best practices and capabilities that enable the translation of broad reaching business strategies into actions that business owners can execute to realize growth.

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  • Wrangling Retail Pricing and Promotions in Dynamic Times

    Webinar Available On-Demand

    A stellar panel of retail pricing leaders explores the challenges and opportunities unfolding with respect to new pricing models in the multi-channel consumer goods retailing landscape. There is an emphasis on the notion of bringing the merchant closer to the shopper and a highlight of current learning with respect to COVID-19

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  • Tools for Revenue Enhancement: Controlling the Size of the Pie and How it is Sliced

    Webinar Available On-Demand

    In no-nonsense fashion, top marketing lawyer Eugene F. Zelek Jr. discusses key revenue management levers like controlling resale price and customizing acquisition prices and rewards, covers how flexibility in the law supports the use of sophisticated tools, and gives insight into pricing actions with respect to the COVID-19 landscape.

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