At its core, guidance serves as a way to educate the field on the tactics and strategies that work best for their business. It’s a simple idea, but with the right inputs and resources, it has the potential to unlock transformational value across your business.
Download this guide for best-in-class techniques for building a meaningful guidance program that is simple, sustainable, and set up to deliver explosive value at scale.
The RGM team has become table stakes for business in the 21st century, but building one is easier said than done. So we surveyed over two dozen managers and executives on where they’re at in the journey and what they’ve gotten right so far.
Now is the time to step back and ask your organization how it should change to take advantage of innovation in the marketplace and respond to ever-evolving shoppers. (Hint: an RGM team is key).
The RFP process needs a makeover.
A modern day RFP, done properly, can make procurement processes more efficient, ensure better quality for products and services, and generally make business more productive.
So how do you get from the current, cumbersome process to a streamlined, impactful tool?
Find your innovation X factor.
Retail environments are changing rapidly and to best serve customers the industry needs to look to the future. Whether it’s retailers driving change in brick-and-mortar stores or manufacturers infusing the promotion process with AI, innovation is a necessity for success.
Your promotions will go stale over time. Guaranteed.
So, how can you develop an effective trade promotion plan when decay is inevitable? The simple answer: real-world experimentation.
Recent forecasts about the state of retail in 2025 have ranged from rosy to apocalyptic.
This whitepaper explores strategic paths to success in 2025. Success between now and 2025 will depend on how well a retailer integrates three powerful enablers – technology, talent, and partners – and decides what role it wants to play for its customers. This means that retailers still have the opportunity to write their own futures, but will need to chart their own courses along these paths.
In today’s post-omnichannel world only one thing matters: customers.
And customer are digital. Given this dynamic, competition in low growth markets is stronger than ever. So, how can you capture shopper attention?