Proven and Scalable Results

for Retail & Consumer Goods

New Minimum Promoted Price dynamics and retailer preferences on promotions demanded changes to trade strategy. At the same time, existing offers had gone ‘stale,’ generating diminishing ROI.

Initial scope included 8 brands and 10 promoted product groups. As part of experimentation, key shopper segments were targeted to help develop the personalization strategy.

  • New promotions delivered 25% volume lift while meeting retailer goals
  • $3M+ incremental revenue realized in first year alone
  • Realized average 48% ROI increase vs. prior promotions

A leading pet food producer spent more than 20% of topline revenue on trade promotions that yielded uncertain and diminishing returns.

The Eversight platform recommended new promotions that were validated through experimentation. Retailers, enthusiastic about the proven results, scaled in-store deployments that drove gains for the pet food category and shopper metrics.

  • Replaced 100+ weeks of promotions
  • New promotions generated average of 10% incremental volume lift
  • Realized millions of dollars in additional revenue for the same investment

A top mass merchant retailer was struggling with declining promotional effectiveness and ROI.

By activating new promotions with the same level of vendor funding, the retailer improved sales and margin dollars.

  • Optimized 2,000+ offers across 100+ promoted product groups
  • Winning offers increased household penetration by 50%
  • Winning offers increased net sales by 39%

A leading beverage manufacturer relied on a single offer structure and single unit quantity for a major product based on that offer structure working in the past. Experimentation on real shoppers using a combination of digital platforms identified new winning offers.

  • New offer structures delivered sales lift of ~20%
  • One major mass retailer realized 80%+ sales lift vs. prior promotions
  • Insights informed next year's Promotional Guidelines and trade strategy

Delivering Results in 50+ Categories

Beer & Wine
Identifying portfolio of offers for use in rotation sustains consumer interest. New offers generate higher consumer engagement at lower discounts.
General Merchandise
Changing offer structure on key value item at top 10 retailer increases units by 9% at shallower discounts.
Packaged Meats
New offers allowed for reduced trade investment while maintaining volume, freeing up trade dollars to partner with the retailer on other initiatives.
Dairy
Shifting to single-buy offer structure increases sales by 3% in highly competitive category at top mass merchant retailer.
Frozen Foods
New offers generate average 10% sales improvement (up to 16% for some brands). Insights used to develop new trade strategy with retailers.
Snacks
Activating new offers generates double-digit sales improvement for holiday events. Insights incorporated into new promotional guidelines.
Non-Alcoholic Beverages
Changing offer structure increases category sales by 7% while reducing overall trade investment and improving profitability.
Produce
Changing offer structure incents shoppers to purchase premium product line at top 5 grocery retailer and increases category sales and margin.
Cleaning
Changing offer structure at top 10 mass merchandise retailer improves trade efficiency without reducing volume. Savings funded additional events.
Health & Beauty
Changing offer structure improves household penetration and increases sales by 29% for new line extension.
Family Care
Using new offer structure and modified savings language in circular at top 10 drug retailer increases sales by 12% at same economics.
Condiments & Spices
New offer structure and promotion with affinity product supports product launch and increases volume by 35% at top 20 grocery retailer.

And Deployed Across Retail Channels

  • Grocery Stores
  • Mass Merchandise Stores
  • Drug Stores
  • Club Stores
  • Convenience Stores
  • Dollar Stores
  • Pet Specialty
  • Liquor Stores
  • Online Retailers
  • Department Stores
  • Baby Specialty
  • Direct to Customer

Eversight Partners

  • Periscope
  • Altierre
  • Facebook
  • Catalina
  • Nielsen
  • FMI
  • IRI
  • MarketTrack