Join us for Revenue Roundup April 15 – 17, 2020 Learn More

Join us for Revenue Roundup April 15 – 17, 2020 Learn More

Proven and Scalable Results

For Retail & Consumer Goods

World Class Brands and Retailers

Chobani
Raley’s
Ocean Spray
General Mills
Coca Cola
Hershey
Keurig Dr. Pepper
Johnson’s Baby
Food Lion
Mars
Rite-Aid
Molson Coors
Neutrogena
Listerine
FlowersFoods
Frito Lay
Centrum
Band-Aid / Johnson & Johnson
Advil

Category Sales Growth
Driving Sales
Household Penetration and Sales Growth
New Promotion Guardrails

Category Sales Growth

Health + Wellness

Brand problem:
Diminished ROI on existing promotions

Retail problem:
Minimum promoted price constraints limited options for new promotions

Eversight Solution:
Identified and targeted key shopper segment for
personalized promotions that drove:

  • $3M Y1 incremental sales growth
  • 48% ROI increase versus Y0
  • 25% volume lift

Driving Sales

Pet Food

Brand problem:
20% of top line revenue spent on ineffective trade promotions

Retail problem:
Risk associated with trialing new promotions in-store

Eversight Solution:
Identified and targeted key shopper segment for
personalized promotions that drove:

  • Confidently replaced 100+ weeks of ineffective promotions with new offers
  • 10% incremental unit sales growth
  • Happy retail and brand partners

Household Penetration
and Sales Growth

Mass Merchant

Brand problem:
Declining promotional effectiveness and ROI

Retail problem:
Declining promotional lift and flat vendor funding

Eversight Solution:
2000 optimized offers across 100 product groups delivered:

  • 50% increase in household penetration
  • 39% sales growth across offers

New Promotion Guardrails

Leading Beverage Manufacturer

Brand problem:
Repetitive promotional offers that no longer disrupted shopper behavior

Retail problem:
Risk associated with trialing new promotions in-store

Eversight Solution:
New offer structures delivered:

  • An average of 20% increase sales across retailers
  • 80% increase in sales for a key mass retailer
  • New promotional guardrails informed annual trade strategy

And Deployed Across Retail Channels

  • Grocery Stores
  • Mass Merchandise Stores
  • Drug Stores
  • Club Stores
  • Convenience Stores
  • Dollar Stores
  • Pet Specialty
  • Liquor Stores
  • Online Retailers
  • Department Stores
  • Baby Specialty
  • Direct to Customer

Eversight Partners