Eversight Revenue Roundup April 11 –13, Four Seasons Resort Rancho Encantado, Santa Fe, New Mexico Learn More

Eversight Revenue Roundup April 11 –13 Learn More

Proven and Scalable Results

For Retail & Consumer Goods

Category Sales Growth
Driving Sales
Household Penetration and Sales Growth
New Promotion Guardrails

Category Sales Growth

Health + Wellness

Brand problem:
Diminished ROI on existing promotions

Retail problem:
Minimum promoted price constraints limited options for new promotions

Eversight Solution:
Identified and targeted key shopper segment for
personalized promotions that drove:

  • $3M Y1 incremental sales growth
  • 48% ROI increase versus Y0
  • 25% volume lift

Driving Sales

Pet Food

Brand problem:
20% of top line revenue spent on ineffective trade promotions

Retail problem:
Risk associated with trialing new promotions in-store

Eversight Solution:
Identified and targeted key shopper segment for
personalized promotions that drove:

  • Confidently replaced 100+ weeks of ineffective promotions with new offers
  • 10% incremental unit sales growth
  • Happy retail and brand partners

Household Penetration
and Sales Growth

Mass Merchant

Brand problem:
Declining promotional effectiveness and ROI

Retail problem:
Declining promotional lift and flat vendor funding

Eversight Solution:
2000 optimized offers across 100 product groups delivered:

  • 50% increase in household penetration
  • 39% sales growth across offers

New Promotion Guardrails

Leading Beverage Manufacturer

Brand problem:
Repetitive promotional offers that no longer disrupted shopper behavior

Retail problem:
Risk associated with trialing new promotions in-store

Eversight Solution:
New offer structures delivered:

  • An average of 20% increase sales across retailers
  • 80% increase in sales for a key mass retailer
  • New promotional guardrails informed annual trade strategy

And Deployed Across Retail Channels

  • Grocery Stores
  • Mass Merchandise Stores
  • Drug Stores
  • Club Stores
  • Convenience Stores
  • Dollar Stores
  • Pet Specialty
  • Liquor Stores
  • Online Retailers
  • Department Stores
  • Baby Specialty
  • Direct to Customer

Eversight Partners