Unlock the 5 Key Steps to Long-Term Growth through Innovation Learn More

Innovating for Long-Term Growth Learn More

Offer Innovation

Continuously optimize promotions with AI-powered experimentation.

Category leaders look ahead out the windshield,
not behind out the rear view mirror.

  • Automatically senses when promotions have gone stale
  • AI engines test thousands of offers with real shoppers to uncover better performing promotions
  • Software works as a coach empowering your team to focus their attention toward decisions that matter most
Sensing
Sensing

Spend less time analyzing historical data and more time planning for the future.

  • Asset 7

    System automatically senses market dynamics through third party data integrations and AI

  • Machine learning algorithms analyze promotion performance, and prioritize what offers need to be optimized

UNDERSTAND

  • Discount Level
  • Offer Structure
  • Execution Compliance
  • Historical Performance
Experimentation
Experimentation

Invest in promotions that actually disrupt shopper behavior and drive business results.

  • AI engines test thousands of offers with real shoppers to uncover what resonates today, not yesterday

  • System recommends high performing promotions ready to deploy in-store, and through digital channels

OPTIMIZE

  • Sales
  • Margin
  • Volume
  • Households
  • New Product Launch
  • Product Bundles, and More...
Coaching
Coaching

Empowers your team to focus their time on the highest value decisions.

  • Software-as-a-coach empowers your team to focus their attention toward the highest impact decisions

  • The system perpetually accumulates intelligence and democratizes knowledge – continually enhancing performance over time

IMPROVE

  • Revenue Growth
  • Promotion Guidelines
  • Brand and Retailer Collaboration
  • Speed to Results
  • Competitive Edge
  • Team Effectiveness
IN ACTION

AI-Powered Experimentation for Promotions

INNOVATIVE OFFERS DISRUPT CANDY AISLE

Leading Candy Manufacturer
Convenience Retailer

  • SENSED declining performance of key promotional events in market – % off
  • TESTED new offers via AI-powered experiments and uncovered higher performing offers at equivalent and shallower discounts – Buy/Get and Save $
  • COACHED sales and merchant users through optimal offer replacements available for immediate activation at scale

Real Example - Candy (U.S)

  • Buy 1, Get 1 for $2
  • Buy 1, Get 1 40% off
  • Save $1 on 2
  • Save 80 cents on each
  • Buy 2, Get 1 Free
  • 10% off 1
  • 20% off 1
  • 30% off 1
+12%
New Retail Sales
vs Prior Offer
4x
New Margin
vs Prior Offer
+7%
Margin vs Everyday
Value Week
Delivering Value

Offer Innovation Customers

Leading Personal Care and Household Company

“We are looking to Eversight to scale our capabilities to the broader business –bringing automation, machine learning and a test and learn approach to our sales strategy and planning process.”
SVP GM

Leading Beverage Manufacturer

“Experimentation on the Eversight platform identified new offers at the same economics as current promotions. The supporting analytics allowed us to deploy in-store quickly and confidently.”
Trade Strategy Manager