How It Works
Behavioral economics has proven that shoppers are driven by a variety of social, emotional, and cognitive influences. Which makes identifying the right promotion incredibly complicated. Experimentation is the only proven method to capture these individual - and often "irrational" - responses.
The Eversight AI platform is continuously learning and updating based on real shopper behavior to accurately reflect today's reality.
How Your Team Works with the Platform
The Eversight Offer Innovation Suite acts as software-as-a-coach for your organization by providing a data-driven foundation for collaboration and decision support across functions. The Offer Innovation Suite identifies opportunities and measures outcomes at a massively larger scale than the human brain or spreadsheets could ever do and then informs and coaches the business user on what actions need to be taken.
REVENUE GROWTH MANAGEMENT
- Clearly identify volume driving opportunities and trade spend efficiency gains to help achieve revenue goals
- Improve collaboration and the impact of promotional guidance with the Sales Organization
- Create strategic and precise promotion guidelines (by brand, pack, channel, geography and retailer)
CUSTOMER & SHOPPER MARKETING
- Deliver fresh, relevant and engaging promotions to target consumers at shelf, through loyalty assets and other digital mechanisms
- Address broad promotional questions (by geography, channel, retailer)
- Support personalization strategy and deliver meaningful promotions to shoppers
- Increase net sales with harder working promotional offers while improving collaboration with retail partners
- Deliver more promoted volume without discounting deeper
- Improve trade spend efficiency and use the savings for additional events
- Track and monitor the efficiency of trade investments
- Find and close performance gaps across the product portfolio and customers
- Drive strategic initiatives for personalization and precise promotion guidelines at scale