How It Works

The Eversight Offer Innovation Suite acts as software-as-a-coach for your organization by providing a data-driven foundation for collaboration and decision support across functions. The Offer Innovation Suite identifies opportunities and measures outcomes at a massively larger scale than the human brain or spreadsheets could ever do and then informs and coaches the business user on what actions need to be taken.

Asset 1
REVENUE GROWTH MANAGEMENT
  • Clearly identify volume driving opportunities and trade spend efficiency gains to help achieve revenue goals

  • Improve collaboration and the impact of promotional guidance with the Sales Organization

  • Create strategic and precision promotion guidelines (by brand, pack, channel, geography and retailer)
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Asset 3
CUSTOMER & SHOPPER MARKETING
  • Deliver fresh, relevant and engaging promotions to target consumers at shelf, through loyalty assets and other digital mechanisms

  • Address broad promotional questions (by geography, channel, retailer)

  • Support personalization strategy and deliver meaningful promotions to shoppers
Asset 4 (2)
SALES
  • Increase net sales with harder working promotional offers while improving collaboration with retail partners

  • Deliver more promoted volume without discounting deeper

  • Improve trade spend efficiency and use the savings for additional events

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Asset 4
EXECUTIVES
  • Track and monitor the efficiency of trade investments

  • Find and close performance gaps across the product portfolio and customers

  • Drive strategic initiatives for personalization and precision promotion guidelines at scale