What's New

Proven and Scalable Results

For Retail & Consumer Goods

World Class Brands and Retailers

Giant
Maple Leaf Foods
Kellogg’s
Coca Cola
Hershey
Kroger
Johnson’s Baby
Mars
Molson Coors
Neutrogena
Listerine
Frito Lay
Band-Aid / Johnson & Johnson

Category Sales Growth
Driving Sales
Household Penetration and Sales Growth
New Promotion Guardrails

Category Sales Growth

Health + Wellness

Brand problem:
Diminished ROI on existing promotions

Retail problem:
Minimum promoted price constraints limited options for new promotions

Eversight Solution:
Identified and targeted key shopper segment for
personalized promotions that drove:

  • $3M Y1 incremental sales growth
  • 48% ROI increase versus Y0
  • 25% volume lift

More Case Studies

Driving Sales

Pet Food

Brand problem:
20% of top line revenue spent on ineffective trade promotions

Retail problem:
Risk associated with trialing new promotions in-store

Eversight Solution:
Identified and targeted key shopper segment for
personalized promotions that drove:

  • Confidently replaced 100+ weeks of ineffective promotions with new offers
  • 10% incremental unit sales growth
  • Happy retail and brand partners

More Case Studies

Household Penetration
and Sales Growth

Mass Merchant

Brand problem:
Declining promotional effectiveness and ROI

Retail problem:
Declining promotional lift and flat vendor funding

Eversight Solution:
2000 optimized offers across 100 product groups delivered:

  • 50% increase in household penetration
  • 39% sales growth across offers

More Case Studies

New Promotion Guardrails

Leading Beverage Manufacturer

Brand problem:
Repetitive promotional offers that no longer disrupted shopper behavior

Retail problem:
Risk associated with trialing new promotions in-store

Eversight Solution:
New offer structures delivered:

  • An average of 20% increase sales across retailers
  • 80% increase in sales for a key mass retailer
  • New promotional guardrails informed annual trade strategy

More Case Studies

Driving Sales and Profits Across Diverse Categories

 

Beer & Wine
Create offer portfolios that engage consumers for lower investments in discounts.
 General Merchandise
Create dynamic offer-structures that reduce discounts while increasing unit volume.
 Packaged Meats
Rapidly shift to new offers by determining when promotions reach diminishing marginal returns.
 Dairy
Shift to scientifically-tested offer structures that drive predictable and replicable sales and/or profits.
 Frozen Foods
Eliminate post-hoc analysis and drive sales 10% - 16% using AI to deliver real-time trade strategies that adapt and re-optimize in-store promotions and pricing.
Snacks
Drive sale in holiday periods faster and more effectively than post-hoc analysis using always-on, adaptive AI.
 Non-Alcoholic Beverages
Create dynamic offer-structures that reduce discounts while increasing unit volume.
Produce
Create cross-selling opportunities across and within categories.
 Cleaning
Improve trade efficiency and fund additional events with savings from optimized promotional offers.
 Health & Beauty
Launch new products to maximize the effect of launching new products and extensions within categories.
 Family Care
Test and refine offer language to drive unit sales and optimize pricing.
 Condiments & Spices
Align new products into existing product lines to optimize category profitability.

And Deployed Across Retail Channels

  • Grocery Stores
  • Mass Merchandise Stores
  • Drug Stores
  • Club Stores
  • Convenience Stores
  • Dollar Stores
  • Pet Specialty
  • Liquor Stores
  • Online Retailers
  • Department Stores
  • Baby Specialty
  • Direct to Customer