We’re excited to be featured today on Chain Store Age, a top retail industry news site, sharing our thoughts on how retailers can leverage shopper empathy to increase in-store sales.

Most industry folks know that excellent customer service is a must in order to maximize sales. It’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. While this is fairly well understood within the industry, there is one area where the importance of shopper empathy is systematically overlooked by retailers — an area that could influence upwards of 60 percent of purchases.