Today we’re featured on InsideBigData discussing why big data isn’t necessarily helping retailers innovate.

Big data (and the analysis of it) has been a key marketing tool of brick-and-mortar retailers for a very long time. However, these days, big data isn’t all it’s cracked up to be in the retail industry; particularly when it comes to the $300B retail trade promotions space.

Despite the fact that most retailers today use very sophisticated analytics that slice and analyze data in all kinds of ways (loyalty, structured POS, transaction history, etc.), many are still floundering when it comes to building effective promotions.

Check out our article on InsideBigData to learn more!