View the complete article at Category Management Association.
The Category Management Association recently captured some of Eversight by Instacart’s SVP of Sales and Customer Success, Kerry Farrell’s thoughts on the current state of the industry in a Solution Provider Q&A.
Read the full Q&A capturing Kerry’s thoughts on how she’d approach some of today’s hot topics as a manufacturer, and how she’s thinking about the next 3-5 years in retail here.
Kerry is the Head of Sales and Customer Success for Eversight by Instacart. She has extensive experience in growing start-up technology companies through revenue growth as evidenced by the acquisition of CAS by Accenture and Eversight by Instacart. She has over 20 years of experience in pricing and promotion optimization in Consumer Goods and Retail. Prior to Eversight, Kerry was a Global Managing Director at Accenture running sales for North America and Europe for the Trade Promotion Management, Retail Execution and Digital Merchandising software group. Kerry was Recognized as one of Progressive Grocers Senior Level Executive Top Women in Grocery for 2022 and 2018 for her role in driving transformative growth to Grocery Retail.