CPG leader embraces Eversight’s innovative AI platform to develop and inform compelling promotions
PALO ALTO, Calif., November 27, 2018 — Eversight, the leader in AI-powered pricing and promotion software, announced today that McCormick & Company, Inc., a global leader in flavor, is using the Eversight Offer Innovation Suite for a portion of its product portfolio. Known for its ability to adapt and appeal to the consumer market, McCormick now takes its promotions a step further by integrating Eversight’s artificial intelligence (AI) technology to sense market conditions, develop an optimized promotion portfolio, and track promotion performance and compliance against plans.
“We continue to embrace new technologies to further customize and personalize our offers to consumers. Eversight is one of many analytical tools we leverage to increase the effectiveness and efficacy of our pricing and promotions,” said Bill Simon, Vice President Sales, McCormick & Company. “We believe that Eversight’s AI-based technology will help us deliver products that consumers love through promotions that resonate with them. Eversight will be a central element of our approach.”
Eversight has been recognized for delivering AI-powered tools to develop precise promotion guidance tailored for shoppers and retailers. The Eversight Offer Innovation Suite helps bring the massive consumer packaged goods market, estimated to reach $760 billion in the U.S. alone by 2020, into the digital age. Eversight comprehensively and effectively elevates the promotion experience for shoppers, CPGs, and their retail partners through features such as:
- Market sensing: analyzes promotion performance and identifies which offers need to be optimized, enabled by third-party data integration and AI
- Smart Offer Bank: develops outperforming promotions optimized for customer segments, specific retailers, or markets
- Performance tracking: evaluates promotional execution and compliance with guidelines.
“We are delighted that a company as forward-thinking as McCormick recognizes the value that our AI-based technology can add to their promotional design, optimization, and performance,” said Jamie Rapperport, co-founder and CEO of Eversight. “We look forward to working with McCormick and developing smart promotions that resonate with consumers and further elevate the McCormick brands.”
To learn more about how Eversight’s Offer Innovation Suite can help your business, please visit http://eversightlabs.com/cpg/.
McCormick & Company, Incorporated is a global leader in flavor. With $4.8 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick. McCormick Brings the Joy of Flavor to Life™.
For more information, visit www.mccormickcorporation.com.
Eversight is the recognized leader in AI-powered pricing and promotions. Global brands and retailers rely on the Eversight platform to optimize pricing and respond to market conditions, deliver higher ROI on promotional spend, and enable data-driven collaboration on investments. Eversight is generating 10-25% improvement in sales volume at leading customers such as Coca-Cola, Mars, and Molson Coors. Founded in 2013, Eversight is headquartered in Palo Alto, California, with offices in Chicago and New York.
GMK Communications for Eversight