Continuously Drive Revenue &
Profit Growth at Scale
Offer Innovation unlocks revenue growth by continuous testing of untried promotions with your real shoppers. The solution is a Software-as-a-Service “SaaS” platform that can be seamlessly integrated with your existing TPM systems or deployed as a standalone solution. It leverages Advanced Analytics & Diagnostics, AI-Powered Experimentation, and Intelligent Guidance & Tracking to unlock promotion performance at scale.
The system is designed to continually improve business performance.
Revenue Growth Performance Solution
Eversight Offer Innovation is designed for use by revenue management, sales, trade marketing, and shopper teams. Eversight unlocks transformative advantage by harmonizing disparate data sources; uncovering offers that resonate with shoppers now, and by turning insights into consistent action. Users are empowered to continuously improve business performance via an intuitive workflow.
- Advanced Analytics & Diagnostics
- AI-Powered Experimentation
- Intelligent Guidance & Tracking
1. Make Sense of Disjointed Data
Offer Innovation consolidates multiple datasets in a single, tailored view of your promotional landscape so you can focus on the issues at hand instead of sifting through disparate data sources. The system coaches users toward high impact opportunities to improve promotional performance. Eversight has existing partnerships with key data suppliers and will work with you to integrate your own proprietary datasets as needed.
2. Uncover Current Shopper Behavior
Stop relying on stale data to guess what shoppers want today and instead leverage real-time testing to know which promotional offers resonate with shoppers now. The AI-engine automatically fields sets of statistically balanced experiments with your real shoppers to uncover higher performing permutations of offers that drive toward business objectives.
How an Experiment Works
AI-Powered Experimentation happens continuously at scale. Small groups of your real shoppers get to pick and redeem real offers so you can learn what resonates with them.
3. Turn Insights into Consistent Action
Centralizes promotional guidance so teams have easy access to clear direction on what to do, and then automatically tracks what happens in-market. Offers accumulate in a Smart Offer Bank for timely execution. Precise Promotion Guidelines systematize the creation, distribution and tracking of guidelines.
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“We are looking to Eversight to scale our capabilities to the broader business – bringing automation, machine learning and a test and learn approach to our Sales Strategy and Planning process.”SVP GM Leading Personal Care and Household Company -
"Eversight is so much more than a technology partner to our business.Eversight is the absolute foundation of our Revenue Management Strategy”Chief Retail Sales Officer Leading Beverage Manufacturer
A Transformational Advance in TPM/TPO Capability
Eversight-TPM Integration: Leading Class Solution for the Planning, Execution, and Settlement of Promotions
Offer Innovation can be deployed as a standalone tool or it can be integrated with existing TPM capabilities.
Purpose Built for Consumer Goods
Learn More About Eversight Offer Innovation
This is the most common question we get asked every day at Eversight. While there are numerous factors that can make or break your promotional strategy, there is one truth we have learned…
All promotions are at risk of becoming less effective over time. That’s right. Every single promotion. Not only is it inevitable, the loss of effectiveness begins right away.
