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AI for Everyday Price Performance

Eversight Retail Pricing Suite

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+1-3%
Revenue
Growth
+2-5%
Incremental
Margin

Continuously Drive Revenue & Profit Growth Across Your Store Network

The Retail Pricing Suite unlocks revenue growth by automated, continuous testing of untried everyday prices with your shoppers, instead of just optimizing history. The solution is a Software-as-a-Service “SaaS” platform that seamlessly integrates with your physical and digital store network. It leverages Dynamic Rules Management, AI-Powered Experimentation, and an Easy Merchant Interface to drive business performance at scale.

The system is designed to seamlessly integrate with existing Bricks & Clicks infrastructure, store operations, and paper tag change processes.

Goal Driven

The Eversight Pricing Suite ingests retailers’ standard sets of rules to maintain category positioning against stated objectives. The software delivers what you’d expect from any Rules Management System; however, it goes further by flagging broken rule sets and dynamically recommending prioritization of rules with your overarching category objectives in mind. The system is capable of intelligently reconciling complicated rules with nested logic by factoring in how changes impact price and revenue dynamics across and within your category portfolio.

Dynamic Rules Management

  • Ingests current rule sets and automatically flags broken rules

  • Intelligently reconciles complicated rules with nested logic

  • Dynamically prioritizes rules with category objectives in mind, recommending changes that will unlock more value

Always Current

Eversight is different, because our system tests untried prices with your real shoppers in small experiments that continuously run at scale. This process informs far more accurate elasticity calculations which reflect current market dynamics and shopper price perceptions. As a result, Eversight’s pricing optimization recommendations are the sharpest on the market. Our AI engine allows traditional retailers to leverage their physical and digital store networks as powerful learning labs where continuous micro-experiments run at scale without any interruption to the shopper experience or store operations.

AI-Powered Experimentation

  • Creates clean, current, and complete datasets that capture current market dynamics

  • Uncovers elasticities for all products; including those that haven’t had price changes before, in 1/20th of the time

  • Captures shopper price perceptions better than any other methodology by continually testing small variations in prices within rule constraints

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Transparent

Eversight’s Retail Pricing Suite balances the unique strengths of an automated AI engine with the wisdom and experience of the Merchant. We’ve made design choices in the construction of the price management layer that allow for flexibility in the relative weight of decision making between human and computer. Eversight is deliberately not “hands off the wheel” – our customers believe that the best outcomes arise when routine actions are automated while higher impact items are surfaced to the Merchant for their expert judgement.

Easy Merchant Interface

  • Reveals logic behind all actions and recommendations

  • Flags exceptions and high impact decisions to merchants

  • Consumer-grade interface design and intuitive workflow

In an Omni-Proof World Only One Thing Matters: Shoppers

And shoppers are online. Given this dynamic, competition in low growth markets is stronger than ever. So, how can you capture it? Bringing together digital and in-store capabilities, like dynamic pricing, enhances the retail experience and places you in front of the shopper wherever they are. This whitepaper highlights key steps to managing a seamless shopper experience in an increasingly intimate, yet infinite, post-omnichannel world.

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How Eversight’s Retail Pricing Suite is Transforming the Grocery Landscape.

Eversight, sells predictive software that recommends price changes on items throughout the store. Historically, grocers changed price tags once a week largely in response to deals offered by local competitors, relying on whatever strategy worked in the past. But now shoppers can check offers instantly from their phones, so grocers need to move faster and look ahead, not backward.

Read More

AI-Powered Experimentation: How It Works

At the heart of any base price, promotion or markdown business process are predictive models. Eversight’s predictive models are based on controlled in-market experiments that are automatically designed, deployed and evaluated, leveraging our patented AI technology. These experiments allow retailers to rapidly test untried price points across the physical and digital store network, at low risk. Our methodology generates current and clean data informing accurate elasticity calculations. Advances in computing power and AI unlock the possibility of testing and analyzing millions of price permutations, a task beyond human capability.

Methodology Comparison

AI-powered experimentation unlocks faster and more accurate market response relative to traditional regression-based models that rely solely on historical price moves. Every other solution in the marketplace relies on historical econometric decision making to influence the models. This approach has a host of problems that Eversight’s approach avoids.


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How Eversight’s Retail Pricing Suite is Transforming the Grocery Landscape.

Eversight, sells predictive software that recommends price changes on items throughout the store. Historically, grocers changed price tags once a week largely in response to deals offered by local competitors, relying on whatever strategy worked in the past. But now shoppers can check offers instantly from their phones, so grocers need to move faster and look ahead, not backward.

Read More

  • “The merchants still own the art: They are still the connection between the brand positioning, the price value perception, and they also own the execution. This technology gets us down that road much faster and with greater confidence.”
    Keith Knopf, CEO of Raley’s
  • "Eversight's innovative pricing platform and methodologies are game changers. Through this strategic partnership, we are finding new solutions to delight our customers. We've enjoyed working with Eversight's team on our price optimization journey."
    Tom Henry, Chief Data and Analytics Officer

Breaking Boundaries in Pricing

Eversight’s David Moran and Keith Knopf, CEO of Raley’s, discuss new frontiers in Pricing Optimization and how Raley’s is realizing value through AI-Powered Experimentation.

Retail Pricing and Promotions in Dynamic Times

Hear how Eversight’s AI-powered experimentation methodology is allowing Walgreens, Raley’s, and Schnucks to successfully adapt to rapidly changing market conditions.

How Eversight’s Retail Pricing Suite is Transforming the Grocery Landscape.

Eversight, sells predictive software that recommends price changes on items throughout the store. Historically, grocers changed price tags once a week largely in response to deals offered by local competitors, relying on whatever strategy worked in the past. But now shoppers can check offers instantly from their phones, so grocers need to move faster and look ahead, not backward.

Read More

Getting Started

  1. BLUEPRINT

    • Technical and business focused requirements gathering
    • System configuration and testing
    • Shelf-edge process mapping
  2. RAMP UP

    • Scale Dynamic Rules Management for Everyday Price
    • Start AI-Powered Experimentation in a prioritized set of categories within rule constraints
    • Value and impact quantification of activated price changes
  3. SCALE

    • Expand AI-Powered Experimentation to all categories
    • Relax constraints for Dynamic Rules Management at Merchant discretion to realize more value

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Purpose Built for Bricks & Clicks Retailers

  • Start from where you are today.

  • Say good-bye to ongoing consulting services, on-premise fees, black boxes, and predictive error.

  • Minimize impact to store operations; seamlessly integrate with paper tag change processes.

  • Omni-proof your business.

  • Understand and adapt to shifts in shopper behavior in real time

  • Accumulate insights you can trust, straight from your shoppers.

How Eversight’s Retail Pricing Suite is Transforming the Grocery Landscape.

Eversight, sells predictive software that recommends price changes on items throughout the store. Historically, grocers changed price tags once a week largely in response to deals offered by local competitors, relying on whatever strategy worked in the past. But now shoppers can check offers instantly from their phones, so grocers need to move faster and look ahead, not backward.

Read More