Creating a Successful Revenue Growth Management Framework: Voices From the Market
Revenue growth management (RGM) is changing. How it changes is up to you.
What role has RGM played in driving results for your business? How has that role evolved today — and what will RGM look like in the future?
To understand how RGM leaders are seeing their teams’ role develop in real time, we surveyed professionals from some of the most influential brands in the market today. We asked about the challenges they face, the tools they use to power their growth, and how they are influencing the future of the industry.
In this report, you’ll get strategic insights from RGM teams at CPG brands — and discover how the role of RGM is evolving. Explore ways you can shape the role of RGM in your own business by leveraging a revenue growth management framework from Market Winners for a streamlined team that meets your needs — and drive results for retailers — in established and emerging spaces.