Leading beverage company in Canada employs Eversight capability to implement innovative, consumer-centric promotion programs
PALO ALTO, CA – April 29, 2021 – Eversight, the leader in AI-driven software for consumer goods promotions, today announced that consumer beverage leader, Keurig Canada Inc., doing business as Keurig Dr Pepper Canada, has adopted the Eversight Offer Innovation Suite. The organization plans on using the Eversight platform to further target and optimize promotions in order to delight and reward customers.
“With our focus on using data and actionable insights to ensure operational velocity and business growth, partnering with a company like Eversight that relies on innovation and technology to connect with consumers aligns with our strategy,” said Stephane Glorieux, President of Keurig Dr Pepper Canada. “Eversight’s Offer Innovation Suite changes the game in terms of how we can market our products in a customer-centric way. We look forward to using its technology to break new ground.”
Keurig Dr Pepper Canada, the Canadian subsidiary of Keurig Dr Pepper (NASDAQ: KDP), offers a wide variety of hot and cold beverages marketed under more than 60 flagship brands, including Canada Dry®, Mott’s Clamato®, Van Houtte® and Timothy’s®; as well as Keurig® single-serve coffee makers. Over the last decade, it has cemented its place as a consumer-centric business, committed to acting responsibly and being a force for positive impact.
The decision to adopt Eversight’s Offer Innovation Suite is consistent with Keurig Dr Pepper Canada’s ambitions to leverage unique data driven insights to accelerate speed of decision making, execution and innovation across the different levels of the business. Eversight will enable the organization to continuously optimize its promotions through real-time experimentation, as well as centralize and systemize its promotional guidance.
The Eversight Offer Innovation Suite orients promotions around the shopper – and empowers users to turn the resulting insights into consistent action. Features include:
- Intelligent Guidance and Tracking: systemizes and centralizes the creation, distribution, and automatic tracking of promotion guidelines
- AI-Powered Experimentation: automatically fields sets of statistically balanced experiments directly with real shoppers to uncover higher performing promotions that resonate now and drive toward business objectives
- Advanced Data and Analytics: synthesizes multiple data sources to intuitively visualize the full promotional landscape and coach users on opportunities to improve performance
“Keurig Dr Pepper Canada is part of one of the most iconic consumer companies in North America, and we are thrilled it has decided to leverage our Offer Innovation Suite to enhance its already dynamic promotional program,” said Jamie Rapperport, co-founder and CEO of Eversight. “We can’t wait to help them take their current operations to the next level as they serve and delight millions of consumers.”
To learn more about how Eversight’s Offer Innovation Suite can help your business, please visit https://eversightlabs.com/offer-innovation/
About Eversight
Eversight is the recognized leader in AI-powered pricing and promotions. Global brands and retailers rely on the Eversight platform to optimize pricing in response to market conditions and to deliver higher ROI on promotional spend. Eversight’s Pricing Suite and Offer Innovation Suite solutions are driving strong margins and sales volume improvements for leading companies such as The Hershey Company, Frito-Lay, Raley’s, and Schnucks. Founded in 2013, Eversight is headquartered in Palo Alto, California. eversightlabs.com
FOR EDITORIAL:
Alexandra Pfeffer
Senior Marketing Manager for Eversight
apfeffer@eversightlabs.com